Informing the media and golf connoisseurs

 

Working with the developer’s PR company on the wording of the collateral documents relating to the golf course avoiding expressions which a golfer would see as negative such as “tough, intimidating, challenging” but rather “strategic, subtle, intriguing, satisfying”

Informing the opinion leaders of something exceptional happening in the golfing world to which they will be invited to play before the official opening

Promote the course by personal contact with editors of leading golf magazines whom I meet annually at the PGA Fair in Orlando, Florida as well as in the media centres at the Major events.